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說好的普及呢? 3D電視日本銷售量僅2.5%
 

【CTIMES/SmartAuto 王岫晨 報導】   2010年11月25日 星期四

瀏覽人次:【7139】

3D電視推出至今,只聞市場一片看好聲,卻不見真正的銷售數字,令人無從得知3D電視的佔有率究竟如何,而近期終於有市調單位提出針對日本市場的相關調查數據。根據市調公司BCN調查指出,截至2010年9月,3D電視在日本FPD電視市場中所佔的比例僅為2.5%。這2.5%電視當中,約五成為不內附3D專用眼鏡的3D Ready機型,目的是降低整機的售價,待未來3D內容成熟,消費者可再另行購買相關的眼鏡等配件。若扣掉這一部份,真正購買內附3D眼鏡的電視,這樣的消費者真的是少之又少。

專家指出,雖然各大電視廠商相繼推出3D電視,然而3D電視的銷售狀況卻十分艱困,目前並未有如各廠商預期的那樣強勁成長力道。而3D電視普及率不如預期的主要原因,一般認定為3D內容不足、與產品價格高等兩大主因。在內容的問題方面,目前市面上的3D節目少之又少,而3D電影的藍光光碟也只有少數幾種,可播送3D電視的電視台,在日本也只有日本BS放送,及SKY Perfect JSAT等幾家電視台。至於價格問題方面,就以超過40吋以上的產品來比較,3D電視平均價格比起普通2D電視都貴超過5成以上。在這種情況下,相關廠商既使不斷推出3D電視,銷售狀況也好不起來。

專家認為,在日本市場上,許多電視廠商都贊成將3D顯示內建為未來電視產品的標準功能。這有可能是因為廠商了解,外加3D功能而導致電視價格增加,消費者並不會多花錢來購買一台基本上沒有用途的3D功能電視,所以才希望藉由將3D功能升格為標準配備,讓消費者不買也不行。不管如何,3D電視的第一場市場考驗,目前已經吃了敗仗。未來如何讓3D電視普及率持續提升,不只在內容問題的解決,廠商的銷售策略也必須跟著改變才行。

關鍵字: 3D顯示  2D轉3D  3D裸視 
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相關討論
Only Chen發言於2010.11.26 11:21:00 AM

今年耶誕新年禮物銷售首推

觸控平板電腦、黑白電子書、遊戲機、Smart 網路 TV、Net-Book...等

==================================================================

5 tips for holiday electronics shopping

Experts say TV shoppers should wait until December for the best deals. Prices tend to jump again in late January.
Experts say TV shoppers should wait until December for the best deals. Prices tend to jump again in late January.

(CNN) -- Prices on consumer electronics products can be pretty recession-blind. The iPad -- a hot tablet computer on the wish lists of 6- to 12-year-olds -- starts at $500 and climbs to $830. Microsoft's no-controller gaming system, Kinect, another hot item, runs $300 to $400 when you include the Xbox 360.

And 3-D television starts at about $1,200. Yikes.

That said, there are deals to be had; you just need a few tricks up your sleeve. CNN turned to consumer electronics and holiday shopping experts to come up with this list of five tips to guide your holiday tech shopping in 2010.

1. Pretend you're at a swap meet.

Ignore that little voice in your head that says things like, "I can't haggle prices with employees here; they're wearing matching vests and name tags!"

Ramon Llamas, a senior analyst at IDC, said consumers at big-box stores like Wal-Mart, Target and Best Buy should argue prices with employees.

Bring your smartphone so you can do research on the fly, he said, and then show a store employee a lower price you found online.

"Information is going to be your sword. That's going to be the power that you're going to wield," he said. "Negotiate away."

If this info-sword trick doesn't actually help you get the price down, Consumer Reports' Mike Gikas says, shoppers should ask for package deals. If you do buy a 3-D TV, for instance, ask for extra 3-D glasses (about $100 each) to be thrown in.

2. If you buy a TV, buy big (and not 3-D).

Black Friday -- the day after Thanksgiving -- gets all the hype for great shopping deals. But for high-end electronics, experts said, it's smart to skip the mania. Instead, search for deals online, and keep looking well into December.

Gikas, of Consumer Reports, said the best TV deals won't happen until after Black Friday. And Dan de Grandpre, editor-in-chief of the site DealNews, said that all of the big discounts will hit the big TVs -- mainly those 50 inches and larger.

Smaller TVs already have been discounted, he said.

"It is smart to buy TVs during the holidays," de Grandpre said. He added that TV prices tend to jump up after the season, usually in late January.

Some experts warn against buying 3-D TV this holiday season. It's relatively expensive since it's so new, and there are some tech kinks to be worked out. Some people find the glasses nauseating, and it may be hard to see sharp 3-D effects if you're sitting at a strange angle from the TV.

Within two years, the prices will come way down, de Grandpre said.

"Let's face it: There's no content for it, and it's really expensive," he said.

3. Grab gaming systems soon.

Retailers are overstocked with many of the year's hot tech items. Don't expect TVs to sell out fast this year, said Gikas, of Consumer Reports.

But gaming systems may be another story.

If you're looking for the Microsoft Kinect, Nintendo Wii or Sony Move, grab one the first chance you get, de Grandpre said.

"Get 'em while you can, because you never know if you're going to be able to get them later in the season," he said.

This should be especially true for the Kinect and the Move, both of which went on sale in the U.S. this fall. There may be fewer shortages for the Wii system, which hasn't had a major overhaul since it came out four years ago.

4. Don't give the gift of a monthly payment.

No one wants to pay for their own present.

But if you give tablet computers, smartphones or certain e-readers as presents this holiday season, you may inadvertently drop the gift of monthly payments on the backs of your friends and family members.

Phones are perhaps the best examples. According to data compiled by the blog Gizmodo, the Apple iPhone 4 retails for $199 but will cost its user a total of $1,999 over the course of a two-year service contract with AT&T, and that's on the cheapest plan offered. The Droid Incredible, on Verizon, is even worse, according to Gizmodo, with a minimum cost of $2,359 over two years.

Some tablet computers and e-readers also come with these hidden costs. If you want to get someone a tablet or e-reader with a 3G connection -- as opposed to Wi-Fi, which is free but is accessible in fewer locations -- look to see whether it's a "no contract" or "pay as you go" device. If so, the giftee can choose whether he or she wants to use the wireless connection and pay the fee.

Otherwise, your friends and family members might start resenting you each month when a data bill comes in the mail.

5. Do give the gift of reduced monthly bills.

Conversely, some electronics can actually save your loved ones money.

De Grandpre, of DealNews, suggested that consumers look at Blu-ray players that also bring internet-based programming -- like Hulu TV shows and Netflix movies -- to your living room television. Some have Wi-Fi connections; they cost about $100, and they could allow your loved one to drop the monthly cable bill.

Apple TV, Boxee Box, Roku and Google TV also bring internet programming to TV -- and with TV interfaces that are supposed to simplify the process. Google TV has caught some flak from tech reviewers, including Walt Mossberg at the Wall Street Journal, because it's tough to use and doesn't have much programming.

For technophobes, it's smarter to go with the Netflix-enabled Blu-ray player, de Grandpre said, so that even if they're not familiar with getting internet content on the TV, at least they'll know what a Blu-ray player is.

Only Chen發言於2010.11.26 11:02:56 AM
3D TV的普及,除了價格因素外,全方位高畫質裸視3D技術也是一大主因!?這至少要5年的時間吧!!
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